Hi, I’m Keenan Beasley aka The New Mad Man. I'm an industry disruptor, serial entrepreneur and marketing agency leader with more than a decade of consumer marketing experience. Prior to launching my own agency, BLKBOX in 2014, I led billion dollar brands at Procter & Gamble, Reckitt Benckiser and was the youngest Marketing VP at L’Oreal USA.
In 2014, I launched BLKBOX – a marketing an intelligence company focused on closing the gap between brands and the customers they seek to serve. In 2016, I created a media business which disrupts how digital editorial content is created and served. In 2018, I started launching my own consumer products. I’m on a mission to create, invest and build the next wave of products for today’s generation.
An athlete and lifelong competitor, I see business as the world’s greatest game. I’ve masterminded brands from concepts in my phone to multi-million dollar businesses that spans across the entire spectrum of marketing.
Born and raised in Los Angeles, I’m a contributor to Forbes, CNBC and MSNBC , an advisor to a number of start-up companies, and a regular lecturer at the USC Marshall School of Business. I’m a graduate of the U.S. Military Academy at West Point with a focus on Systems Engineering and Law.